Paytm Launches Its First Premium Subscription-Based Rewards; Tap To Read

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Paytm has recently announced Paytm First, a premium subscription-based loyalty programme for its loyal users. Under this programme, the e-commerce giant will be providing various exclusive offers besides the regular Paytm cashbacks. All these exclusive offers will be provided to the Paytm First premium customers.

On the other hand, Paytm First has been launched as a competitor of the already popular Flipkart Plus and Amazon Prime premium subscription-based loyalty programmes. By launching the Paytm First, the company aims to sell the service to over 3 million subscribers within a year and plans to increase customer retention.

Customers who will opt for a premium subscription plan will get an additional cashback worth Rs. 100. This cashback will be offered for a limited period of time along with a variety of benefits from various brands including Annual Sony Liv subscription, Zomato Gold membership, Annual Gaana membership, ViU Premium and Eros Now Annual membership. Besides this, customers will also be liable to get Uber benefits up to Rs. 6,000 and Uber Eats benefits up to Rs. 2,400.

Paytm First premium subscription programme will also include the subscription to on-demand entertainment, TV, live cricket, music, shopping, movies, food, among others. Moreover, they will get priority 24×7 customer support and priority shipping for Paytm Mall with offers worth more than Rs. 12,000. Paytm First customers will additionally get Rs. 1,500 cashback and Rs. 100 cashback every month on movie ticket booking via Paytm.

Deepak Abbot who is the Senior Vice President of the company, Paytm stated in his official statement “We are very excited to launch our exclusive loyalty program “Paytm First” with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle.”

This loyalty programme is introduced in the country to retain customers by rewarding them for their repeat purchase behaviour. The move will automatically also help these partner companies across video and music streaming, food and travel, shopping and lifestyle to expand their customer base without even spending their marketing dollars.

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