MakeMyTrip Has Collaborated With This E-Store To Sell Travel Services
India’s two biggest internet names, e-commerce giant Flipkart and India’s largest online travel operator MakeMyTrip both have collaborated to work together.
This implies that now the e-commerce portal Flipkart will offer travel services on its platform. As per the terms of the partnership, the tie-up between SoftBank and Tiger Global-backed Flipkart and Nasdaq-listed MakeMyTrip will see all three of the latter’s primary brands which are MakeMyTrip, Goibibo and redBus, all of them will be available to consumers.
The latest developments come on the back of media reports that said that Flipkart was looking to independently chart a course in the online travel space.
Correspondingly, all the three brands will also have access to Flipkart’s consumer base. The Bengaluru-headquartered e-commerce company has an estimated 100 million registered users. According to reports, this collaboration of Flipkart with MakeMyTrip is projected to touch $48 billion by 2020.
MakeMyTrip who already has brands including Goibibo and redBus will leverage the large customer base of Flipkart to drive online bookings, the company said in a statement. Users can use the latest service of Flipkart in coming weeks and will be offered features like hotel booking, bus as well as holiday packages.
MakeMyTrip founder and Group CEO Deep Kalra said in an official statement that their latest partnership with Flipkart will help them reach the wider base of audience and will also help open up the online travel market in a significant way.
As part of the deal, customers can book travel services from Flipkart’s platform which will be linked to offers by MakeMyTrip.
Flipkart CEO Kalyan Krishnamurthy, on the other hand, stated that the partnership will help make travel booking a seamless experience for customers, even those in the farthest regions.
It has been alleged that the two companies have been looking to work together for a while now. In fact, Rajesh Magow who is the chief executive of the corporation MakeMyTrip India, Only last September rejoined the Flipkart board after an almost two-year gap, as the e-commerce company looked to beef up its board.
In addition to that, PhonePe, which is the digital payments platform owned by Flipkart, also announced a tie-up with MakeMyTrip-owned online bus ticket booking service redBus last month only.
That tie-up saw PhonePe launch the redBus store on its app, as it looks to compete with Alibaba Group-backed Paytm, which also entered the travel segment last year, and has been aggressively doubling down on it.