Good News For Airtel Users! You Now Get Free Access To Hotstar Content
If you are an Airtel user, there is some good news for you. Airtel has announced its strategic partnership with Star-owned video streaming platform, Hotstar. With this announcement, Airtel users, both prepaid and postpaid subscribers, can view the latter’s content via its Airtel TV app for free.
Airtel is the second mobile operator after Reliance Jio to sign such a pact with Hotstar. It is already giving free access of Amazon Prime to its postpaid subscribers. This move is expected to increase Hotstar’s customer base, piggybacking on Airtel TV’s reach and viewership.
The offer is valid until June 2018. The telco already has deals with SonyLIV, Eros Now and HOOQ in place. Customers who wish to access this catalogue will need to download the latest version of the Airtel TV app.
The CEO of Hotstar Ajit Mohan stated that there is a natural synergy in the recently-launched pact. He further stated that Airtel has among the widest consumer footprint in India.
With Hotstar’s expansive content comprising rich programming that can cater across age groups and geographies, Airtel’s consumer base will natural grow manifold.
With that, Airtel TV users would have access to over 10,000 hours of Hotstar content in 9 languages, live sports telecasts, movies, and content from channels across Star network for free. Hotstar currently has a subscriber base of 100 million.
According to a recent study released by Counterpoint Research in December 2017, the video over-the-top (OTT) market is currently valued at $280 million with nearly 100 million subscribers.
A similar partnership was drawn up last year between Hotstar and Jio TV that has access to over 432 live channels in 15 languages.
Airtel’s previous partnership with Amazon Prime offers a free one-year Amazon Prime membership. The current pact with Hotstar will surely attract more customers to the Aitel TV app where one can view all the content from Hotstar.
The Hotstar catalogue available to Airtel TV users includes shows from channels across multiple genres, popular movies and shows in Hindi and regional languages such as Kannada, Malayalam, Marathi, Tamil, and Telugu.