Apple Might Discontinue iPhone X By Mid-2018; Here’s Why
Apple’s iPhone X has been deemed its most powerful smartphone to date. However, this has not guaranteed its success which has been the case with Apple’s other products. Apple may discontinue selling its iPhone X (2017) following the launch of the second-generation model this year, according to KGI Securities analyst Ming-Chi Kuo.
Rather than discount the first-gen model, the electronics major will most likely stop producing the smartphone to make space for the rumored three iPhones slated to launch this year- iPhone X (2018), iPhone X Plus (2018) and a mid-range iPhone with FaceID and 6.1-inch TFT display.
The main reason for the product’s discontinuation is attributed to its steep price that reached almost Rs. 1 lakh. For many, this is not a very pocket-friendly option. Thus, the lower iPhone models are more popular with Indian customers.
Weaker-than-expected demand for iPhone X in China has led market analysts to revise down shipments for the first half of 2018. According to Kuo, iPhone X is not yet compatible with many popular Chinese apps, leading many customers to see it as offering less usable screen space than the 5.5-inch iPhone Plus models.
According to Ming-Chi Kuo, selling the iPhone X(2017) at a reduced cost would not only affect sales of the upcoming mid-range 6.1 iPhone with FaceID and LCD display but also hurt the ‘brand-value’of the X series given 3D sensing and OLED display are features of the new high-end model.